When did you last stand at your front door and check your store's Interior Sight Lines? Ideally, customers will be able to see through most of the store -- and that's a good thing.
The more customers can see, the more they are likely to buy. So, how are your interior sight lines? Can customers easily see into and around your store, or are fixtures placed in a way that limits their view of all the wonderful merchandise you have for sale?
Try this exercise:
Stand on your store's front door threshold and look around. How much of the store can you actually see? Note all fixtures that block your view. Now move to each corner, and other main areas of the sales floor (service counters, check out counter, etc.), and do the same exercise.
Each time you “run into a wall,” you will want to make a note to remove or relocate those fixtures that block your sight line. Do this exercise each and every time you re-merchandise your sales floor. This will not only help make your store seem more open and appealing, it will make it easier for store associates to better serve customers.
COPYRIGHT KIZER & BENDER . ALL RIGHTS RESERVED