Walmart is capitalizing on the Twilight series. Are you?
The DVD for New Moon, the second movie in the Twilight series, arrives -- or as the Walmart ad reads, "will rise" in stores on Saturday, March 20, 2010. Walmart is ready with a Twilight Release Party in selected stores. Beginning at 11:00 PM fans can enjoy the fun and festivities, including cool Twilight give-a-ways.
Here's the thing: Twilight fans are rabid -- they hungrily await even the release of the movie trailers. Eclipse, the third movie in the series, opens in theaters on Wednesday, June 30, 2010. Until then, fans will have to get their Twilight fix via DVD... and from you, if you decide to host a Twilight Party. Here's an example of a Twilight Party hosted by My Eclectic Mess, a former St. Charles, Illinois retailer.
Today, it's all about Customer Experience; that's probably why Walmart recently appointed a Vice President of The Customer Experience. It's that important! The in-store events and promotions you run in your store each month are part of that experience. You need one Major Event (one that attracts all kinds of customers and potential customers to your store) and two to three MINOR Events in your store each and every month. How full is your Promotional Calendar? If it needs filling out, search our Retail Adventures Blog for ideas, visit our website and click on the Articles section, drop us an e-mail, or give us a call. You know we're always happy to help!
And now a word from our sponsor, okay, from the two of us. We've been collecting and personally testing in-store events and promotions for almost 20 years. Our program, "Are Your Promotions Causing Commotions?" is OVER-FLOWING with events and promotions and strategies and tactics and techniques to help you spin the doors on your stores. We don't just tell you to run an Mother's Day event, we show you how. And you receive templates you can fully customize for your won store.
We have events and promotions for EVERY industry! If you haven't had the opportunity to participate in this amazing program, contact your favorite trade show and ask to have KIZER & BENDER added to the agenda!
Rich Kizer & Georganne Bender . KIZER & BENDER Speaking!
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