Here's our line-up for the 2010 Craft & Hobby Association (CHA) Winter Tradeshow:Sunday, January 24, 2010, 12:30 PM - 2:00 PM:
Back by Popular Demand!
The $1.99 An Idea Luncheon: Your Fifteen Minutes of Fame!
The $1.99 An Idea Luncheon is just the place to learn, laugh and win money! Join Rich Kizer and Georganne Bender for an informative and fun-filled program that puts YOU in the spotlight! It’s YOUR 15 minutes of fame!
Have you longed to host the door spinning in-store events you’ve heard Georganne and Rich share at seminars? Do you want to be next to hold an event envied by creative retailers across the country? Would you like to have at least one no-cost, low-cost in-store event penciled in each and every month on your promotional calendar? Then The $1.99 An Idea Luncheon is the sales-building event you’ve been waiting for!
Share your store’s best success ideas with other CHA members: Have you run a promotion that drew customers to your store in droves? Great! Share your idea and line your pockets with $1.99. How about a unique display technique that sells product so fast you can’t keep it in stock? Cool! Share your idea and win a $1.99. Have you discovered the way to your associates’ hearts? We’re all ears and you’ll be a $1.99 richer.
Nourish your wallet and your mind! Your imagination will go into overdrive as you share the ideas you’ve used on your path to success. The $1.99 An Idea Luncheon promises to be an insightful and profitable event you can’t afford to miss!
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Monday, January 25, 2010, 12:00 PM - 1:00 PM
First Out of the Gate: In-Store Events to Drive Sales in the 1st & 2ND Quarters. EVERYTHING You Need to Run In-Store Events that Build Sales and Increase Traffic!
At CHA Summer 2009, Rich Kizer and Georganne Bender shared enough traffic-building, door-spinning, NO-COST, LOW-COST EVENTS to fill your promotional calendar for the months of September through January. This seminar comes full circle with EVEN MORE SALES-BUILDING IN-STORE EVENTS and PROMOTIONS for the REST of the YEAR!
This seminar promises to be a storehouse of INSIDER TRICKS of the TRADE and practical suggestions on how to spin the doors on your store! You’ll learn retailer-tested, tried and true MAJOR and MINOR In-Store EVENTS & Promotions, Marketing Ideas and PR Plans for each month in the 1st and 2nd Quarters. You’ll receive a Promotional Planning Calendar you‘ll fill in as we go along; PLUS all the how-to instructions, ad slicks, templates, store meeting notes, and more you’ll need to thrill your customers and drive your competition crazy.
This seminar is the next best thing to having KIZER & BENDER working in your store! Get ready for some crowd control: Retail Sales Building Events for the 1ST & 2Nd Quarter Calendar is loaded with “Non-stop Traffic-Building, Profit-Producing, Attention-Grabbing, Sales-Generating, Competition-Miffing, Customer-Winning Retail Promotions you just can’t afford to miss!™”
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Tuesday, January 26, 2010, 12:00 PM - 1:30 PM
Social Media Lab: Learn the Steps to Join the Conversation
Have you heard the buzz term "Social Media" but you're not sure what it means? Are your kids and customers using Facebook and Twitter, but you're not sure how you can use them to promote your business? Or, do you WANT to be on Facebook and Twitter, but you just need help to setup accounts?
If you answered "Yes" to any one of these questions, then plan to attend CHA's Social Media Lab! Led by Georganne Bender, we'll show you step by step HOW to be part of the conversation, you'll learn:
What's the difference between Facebook and Twitter? Which should you use?
How to Join Facebook - Do you need a personal, business or fan page? How many "friends" are too many? What's the difference between the "Wall" and my Profile?
How to Create a Twitter Account - What should your account name be? Who should you follow and who should follow you? What does that "@" sign mean?
Who, What, When: Who am I talking to? What am I saying? When am I saying it?
Bring your laptop* loaded with photos, join this hands-on session and leave with both a Facebook and Twitter account created for your business! *Note: laptop is not required, but recommended, to participate. Computers will not be supplied.
Click to register: http://www.chashow.org/
