"I've heard you talk a lot about 'Shoppertainment.' What is it and can it really help my small store?"
Absolutely! Shoppertainment is defined as a “combination of shopping and entertainment.” Store size doesn't matter when it comes to Shoppertainment events because Shoppertainment events are fully customizable to your store. What matters is that you host them.
When it comes to why customers choose one store over another today, it's less about what the store sells, and more about how the retailer sells it. It's the customer's experience that counts - Shoppertainment events help you build that unique experience.
We recommend you utilize in-store events and promotions to set your store apart from the competition. In fact, we suggest that you run one MAJOR event, and two to three MINOR events in your store each month.
A word about "major" event versus "minor" event. A major event is one that builds traffic and packs your store with buying customers. Don't confuse a major event with one that takes a long time to plan. A trunk show may be a major undertaking but it's not a major event unless it packs the store with shoppers. A minor event might be a Saturday full of demonstrations, entertainment and contests. Minor events draw customers to your store but do not take a lot of time to plan.
With leisure time and discretionary income at a premium, and with more and more people embracing Staycations” – at home vacations – in-store events are a great way to lure shoppers to your store. If you haven't already, let Shoppertainment events and promotions play a key role in your future advertising and promotional plans.
Type the word “events” in the search box above for lots of our personally tested, no-cost, low-cost Shoppertainment in-store events and promotions.
Absolutely! Shoppertainment is defined as a “combination of shopping and entertainment.” Store size doesn't matter when it comes to Shoppertainment events because Shoppertainment events are fully customizable to your store. What matters is that you host them.
When it comes to why customers choose one store over another today, it's less about what the store sells, and more about how the retailer sells it. It's the customer's experience that counts - Shoppertainment events help you build that unique experience.
We recommend you utilize in-store events and promotions to set your store apart from the competition. In fact, we suggest that you run one MAJOR event, and two to three MINOR events in your store each month.
A word about "major" event versus "minor" event. A major event is one that builds traffic and packs your store with buying customers. Don't confuse a major event with one that takes a long time to plan. A trunk show may be a major undertaking but it's not a major event unless it packs the store with shoppers. A minor event might be a Saturday full of demonstrations, entertainment and contests. Minor events draw customers to your store but do not take a lot of time to plan.
With leisure time and discretionary income at a premium, and with more and more people embracing Staycations” – at home vacations – in-store events are a great way to lure shoppers to your store. If you haven't already, let Shoppertainment events and promotions play a key role in your future advertising and promotional plans.
Type the word “events” in the search box above for lots of our personally tested, no-cost, low-cost Shoppertainment in-store events and promotions.
COPYRIGHT KIZER & BENDER . ALL RIGHTS RESERVED
http://www.kizerandbender.com
http://www.kizerandbender.com
