This is a brilliant e-mail blast because it fits all the important
"grab the reader" criteria:
* It's a "5 second read" -- it can be read in five seconds or less.
* All of the important information is above the "fold" -- the majority of the information fits on the screen so the reader does not have to continually scroll down to read it all. Scrolling works with newsletters, not so much with e-mail blasts.
* It's colorful and interesting and when you click on any photo you are taken the the Best Seller page on Bloomingdales.com.
So here's the question: Do your e-mail blasts grab the reader's attention in five seconds or less? Are there more photos than copy? Does the reader have to do minimal scrolling? And if the reader clicks on a photo will he or she be taken directly to your website? Things to think about before you send your next e-mail blast.
(C) KIZER & BENDER / http://www.kizerandbender.com
