Independent retailer Roseann Kermes turned us onto The 3/50 Project to promote shopping at locally owned businesses. The 3/50 Project was started by former retailer Cinda Baxter.
“We ask consumers to think about which three stores they’d miss if they disappeared, then remind them to return there,” explains Baxter. “Fifty comes from the idea that if even half the employed population spent a mere $50 per month in locally owned retail stores, those purchases would generate more than $42.6 billion in revenue.”
What a great program! Visit http://www.the350project.net to register and find out more. While you’re there, pick up a free flyer you can download and print to use as a Bag Stuffer. You know the drill: DO NOT stuff them in bags. Instead, hand one to each customer as you explain The 3/50 Project.