Thanks to reader Dave for leading us to new report from Merkle, "View from the Inbox 2009." Here are the highlights:
• Time spent with permission email has stabilized since the gains seen last year. Fifty-nine percent of all email users spend twenty minutes or more with permission email weekly, with just over one- quarter spending an hour or more weekly. Merkle defines permission email as email that consumers have opted-in to receive.
• Permission email accounts for about a quarter of all time spent with email, second only to its primary function of communicating with friends and family.
• Adding senders to address books is more common than previously thought. Just over half of all permission email recipients have added at least one company to their address book, and do so for 25% of the companies sending them email.
• There is an inverse relationship between the email types that are most valued and the quantities consumers receive.
• The biggest reasons subscribers choose to opt-out of permission email continue to be lack of relevance (cited by 75%), followed closely by sending too frequently (73%).
Click here to download the full report in .PDF format:
http://www.merkleinc.com/inboxwhitepaper/
Click here to visit Dave’s company blog:
http://www.heilbrice.com/blog/
• Time spent with permission email has stabilized since the gains seen last year. Fifty-nine percent of all email users spend twenty minutes or more with permission email weekly, with just over one- quarter spending an hour or more weekly. Merkle defines permission email as email that consumers have opted-in to receive.
• Permission email accounts for about a quarter of all time spent with email, second only to its primary function of communicating with friends and family.
• Adding senders to address books is more common than previously thought. Just over half of all permission email recipients have added at least one company to their address book, and do so for 25% of the companies sending them email.
• There is an inverse relationship between the email types that are most valued and the quantities consumers receive.
• The biggest reasons subscribers choose to opt-out of permission email continue to be lack of relevance (cited by 75%), followed closely by sending too frequently (73%).
Click here to download the full report in .PDF format:
http://www.merkleinc.com/inboxwhitepaper/
Click here to visit Dave’s company blog:
http://www.heilbrice.com/blog/
