Wednesday, March 11, 2009

Mystified by Twitter? Trend Central explains it all ...



We’ve been hearing so much about Twitter and how it can help you grow your business. Here’s the inside scoop from Trend Central:

TWITTER TRENDS: A CHEAT SHEET FOR THOSE STILL UNFAMILIAR WITH THE REAL-TIME MICROBLOGGING SERVICE

It's taken some time, but more than two years after
we first wrote about it, Twitter has finally gone mainstream. Even Facebook is making changes in its public pages and live feed to keep up with the encroaching competition. For those still unfamiliar with the real-time microblogging service, here's a look at some of the Twitter trends and terms you need to know:

Celebrity Twitter Streams: While Twitter is primarily used as a self-promotional tool, a large part of the service's appeal is the voyeurism it offers. Through Twitter, celebrities are taking PR initiatives into their own hands, using their tweets to directly reach out to their fans who love following their favorite public figures with such intimacy. Of course there is always the chance you're following a fake, but the blog
Valebrity verifies the genuine high-profile users.

Twitter Branding: Want to check out how the competition is using Twitter? A new directory of tweeting brands,
Twitter Tracker, compiles real-time updates from companies using the service, such as Whole Foods, JetBlue, and Starbucks.

TweetUps: A TweetUp is an impromptu gathering of fellow Twitter users, many of whom have previously never met in person. These events are usually publicized in the feed of a Twitter user who has an exceptionally large number of followers.

Twitter Slang: Much of the Twitter lexicon originates in gaming terms, like pwned (which we wrote about in
New Slang, w00t (it's like a cheer - woot woot! But those "o"s are zeros!), and FTW (for the win), all of which users often use to punctuate their tweets (e.g., "@twitterfriend I just dominated that run. W00t!").

Hashtags: A commonly used character of the 140 permitted in each tweet is the number sign, or the "hashtag." A hashtag is placed before a word in a tweet so that it can be tracked as a trend - Twitter trends change almost daily. For example, when candy company Skittles recently incorporated Twitter users into its online marketing, under the Trend dropdown menu on the Twitter homepage, #skittles was listed. Noted fantasy author Neil Gaiman has a large Twitter following, and after he tweeted about his 33,333rd fan ushering in the "Armageddon," within hours, #Armageddon was one of the highest ranking trends. The power of Twitter!

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Reach customers with Direct Mail -- Modern Postcard is on Sale


Modern Postcard has two great offers until March 31, 2009: 40 percent off printing if they mail it for you (Use code: OBE-PMAR40) and 20 percent off printing if you mail it yourself (Use code: OBE-PMAR20).

Direct mail is a great way to reach customers but there are some things you need to know:

1. Good direct mail pieces (we like Modern Postcard’s Sumo size cards) have a full color photo on the front side of the card. This is called a “5 second read” because you have 5 seconds or less to make an impact on the reader. In that 5 seconds they will either toss your mailing aside or be intrigued enough flip it over to read more.

2. Your headline must be short, intriguing and easy-to-read.

3. Your message must be crystal clear. People interpret things differently: don’t assume that because you understand your offer your customers will, too. The best direct mail pieces have only one idea per offer so keep it simple. You can cover multiple offers and/or topics in your e-mail blasts.

4. You need a strong “call to action”-- the reader needs to know what to do next. We like coupons with a specific redemption time frame because customers have to visit your store to redeem the offer. Plus, the coupon also allows you to track how successful the offer was. If response wasn’t what you expected, next time try something else.

Click here to visit Modern Postcard:
http://www.modernpostcard.com/

Click here to visit Modern Postcard’s Resource Center for more direct marketing ideas: http://www.modernpostcard.com/resources/direct_marketing_101/