It's no longer business as usual. Successful retailers these days are looking for new ways to attract shoppers to their stores. Today, it's all about the in-store experience: shoppers want a fun place to spend their time and money -- this makes it the perfect time to rethink Shoppertainment and how it can work for you in your store.
Remember, you need to hold one MAJOR and two or three MINOR events in your store each month. Major events attract scores of shoppers, minor events are classes, crops and demo days. Like the retailers below, work your e-mail blasts to get the word out. Put the words "in-store events" in the search box above left, you'll finds hundreds of ideas right here on our Retail AdventuresTM blog.
Craft Retailers: Don't forget that March is National Craft Month. It's not too late to plan events -- call us if you want to brainstorm ideas.