Today only, for just two hours, Lord & Taylor shoppers will receive 40 percent off of a selected, never-been-on-sale before, Dooney & Bourke handbag. We clicked on the link to see the item at approximately 9:30 AM CST and were directed to a teaser page showing just a slice of the item with the words, "Oops! You're too early!" The page also offered instructions to come back again between 12 noon and 2:00 pm EST.
An Item of the Day is a cool idea; but Lord & Taylor's "2 hour Lunch Break" is even better. This promotion directs sales at a specific time: If you snooze, you lose. It's also easy to track how well the e-mail blast worked.
Try this idea to increase cash flow, draw attention to new items or move stubborn inventory. Tweak the Item of the Day idea for your store, uniquely making it your own. Remember, Mediocrity borrows, but genius tweaks!