How’s business? Maybe more importantly, how’s your attitude about business? Are you in need of new ideas to jump start your sales? How about the motivation necessary to punch the economy in the face and get you excited about your business once again? Join us at the CHA Summer Convention & Trade Show in Orlando, July 27 -- 30, 2009. In addition to our THREE BRAND NEW PROGRAMS, you’ll find the industry’s finest business classes to help you create your own stimulus package!
KIZER & BENDER at CHA Summer 2009:
Monday, July 27, 2009 . 2:00 PM - 3:30 PM
4th Quarter Calendar:
EVERYTHING You Need to Run In-Store Events that Build Sales!
The infamous 4th Quarter: the time of year that represents the largest percentage of total year retail sales. Miss the 4th Quarter and you miss the boat. But not this year! After this seminar you’ll be armed and ready to rock `n roll with traffic-building, door-spinning, no-cost, low-cost promotional events penciled in for the Golden 4th Quarter months of October, November and December. But we want you to really shine, so we’re throwing in events for September 2009 and January 2010, too!
Rich Kizer & Georganne Bender will share retailer-tested, tried and true MAJOR and MINOR In-Store EVENTS & Promotions, Marketing Ideas and PR Plans for each of the above months. You’ll receive a Promotional Planning Calendar you‘ll fill in as we go along; PLUS all the how-to instructions, ad slicks, templates, store meeting notes, and more you’ll need to thrill your customers and drive your competition crazy.
This is the next best thing to having KIZER & BENDER working in your store! 4th Quarter Calendar is loaded with “Non-stop Traffic-Building, Profit-Producing, Attention-Grabbing, Sales-Generating, Competition-Miffing, Customer-Winning Retail Promotions you can’t afford to miss!™
Plus…This seminar will be followed-up at CHA Winter 2010 with enough events, promotions, marketing and PR ideas to keep your store’s momentum going through summer 2010!
Georganne & Rich say: Attending this program is a no-brainer. In this economy it’s all about the customer’s EXPERIENCE, and that experience has to be more than great customer service and the invitation to come and shop again. You will walk away from this seminar with a calendar full of retail events and promotions – EXPERIENCES! -- that we’ve PERSONALLY tested. And the ability to call us for free advice if you need help planning your events.
Tuesday, July 28, 2009 . 12:00 PM - 1:00 PM
Retail Rescue: How to Find Opportunity in Tough Economic Times
Here’s the thing: If you’re willing to do just 1% more than your competition is willing to do, you’ll find the bigger share of the business. In tough economic times, many retailers have a tendency to hold back and adopt a “wait and see” attitude. These are the retailers less likely to weather the storm. And then there are retailers who look for opportunity in tough times; retailers who are wiling to dive into waters their complacent competitors tend to avoid. They find ways to move forward, tapping every available resource along the way. And they don’t spend lots of extra money to get the word out about their stores. These are the retailers to model in tough economic times. You'll learn:
The infamous 4th Quarter: the time of year that represents the largest percentage of total year retail sales. Miss the 4th Quarter and you miss the boat. But not this year! After this seminar you’ll be armed and ready to rock `n roll with traffic-building, door-spinning, no-cost, low-cost promotional events penciled in for the Golden 4th Quarter months of October, November and December. But we want you to really shine, so we’re throwing in events for September 2009 and January 2010, too!
Rich Kizer & Georganne Bender will share retailer-tested, tried and true MAJOR and MINOR In-Store EVENTS & Promotions, Marketing Ideas and PR Plans for each of the above months. You’ll receive a Promotional Planning Calendar you‘ll fill in as we go along; PLUS all the how-to instructions, ad slicks, templates, store meeting notes, and more you’ll need to thrill your customers and drive your competition crazy.
This is the next best thing to having KIZER & BENDER working in your store! 4th Quarter Calendar is loaded with “Non-stop Traffic-Building, Profit-Producing, Attention-Grabbing, Sales-Generating, Competition-Miffing, Customer-Winning Retail Promotions you can’t afford to miss!™
Plus…This seminar will be followed-up at CHA Winter 2010 with enough events, promotions, marketing and PR ideas to keep your store’s momentum going through summer 2010!
Georganne & Rich say: Attending this program is a no-brainer. In this economy it’s all about the customer’s EXPERIENCE, and that experience has to be more than great customer service and the invitation to come and shop again. You will walk away from this seminar with a calendar full of retail events and promotions – EXPERIENCES! -- that we’ve PERSONALLY tested. And the ability to call us for free advice if you need help planning your events.
Tuesday, July 28, 2009 . 12:00 PM - 1:00 PM
Retail Rescue: How to Find Opportunity in Tough Economic Times
Here’s the thing: If you’re willing to do just 1% more than your competition is willing to do, you’ll find the bigger share of the business. In tough economic times, many retailers have a tendency to hold back and adopt a “wait and see” attitude. These are the retailers less likely to weather the storm. And then there are retailers who look for opportunity in tough times; retailers who are wiling to dive into waters their complacent competitors tend to avoid. They find ways to move forward, tapping every available resource along the way. And they don’t spend lots of extra money to get the word out about their stores. These are the retailers to model in tough economic times. You'll learn:
• TECHNIQUES to attract new customers and bond with the old.
• PROVEN METHODS to get customers to chose your store over the competition.
• IDEAS to entice shoppers to visit your store again and again.
• STRATEGIES to involve your associates in your path to success.
• TECHNIQUES to increase your add-on sales potential.
• TRICKS to romance your merchandise and sell more stuff.
Plus … a host of other Street Savvy Strategies™ to increase your sales and improve your profits!
Georganne & Rich say: This program will help you focus on what you need to do to take your business to the next level. You’ll learn all kinds of ways to jump start your business.
Wednesday, July 29, 2009 . 12:00 PM - 1:00 PM
Stories of Triumph & Success: Meet Successful Independent Retailers and Learn What They Do Right!
Why do some stores thrive while others fail? What makes one store great and another just a place to buy stuff? Easy. It’s the retailer that makes the difference. Want to improve your business? Then join Rich Kizer and Georganne Bender for a LIVE and Lively Retailer Panel Discussion and learn what it takes! You’ll pick up insider tips from some of the Creative Industry’s Best Retailers on marketing, advertising, effective merchandising, developing crops & classes, how to drive sales through in-store events, and more. Success leaves a trail – this panel discussion will help you choose the right path!
Ask a question live or send your questions in advance to education@craftandhobby.org
Georganne & Rich say: We’ve pulled together a panel of retailers JUST LIKE YOU who have struggled to find their unique niche that makes them stand out in a crowd of competition. You’ll hear their stories first hand, see photos of their stores and events, and you’ll be able to ask them questions. This is a not-to-be-missed event!
Sign-up for a FREE consultation with Kizer & Bender!
Monday, 7/27/2009
C101 3:00-3:30 PM, C102 3:30-4:00 PM
C103 4:00-4:30 PM, C104 4:30-5:00 PM
C105 5:00-5:30 PM
Tuesday, 7/28/2009
C201 3:00-3:30 PM, C202 3:30-4:00 PM
C203 4:00-4:30 PM, C204 4:30-5:00 PM
C205 5:00-5:30 PM
Wednesday, 7/29/2009
C301 3:00-3:30 PM, C302 3:30-4:00 PM
C303 4:00-4:30 PM, C304 4:30-5:00 PM
C305 5:00-5:30 PM
Hurry! Consultation times tend to fill up fast. If there are no more scheduled times available call us directly – we will find time to meet with you at the show! CHA members click here to register for seminars and consultations: http://www.chashow.org Non-members click here: https://www.chashow.org/eweb/docs/2009SShow/2009S%20Badge%20Registration%20Form.pdf
0 comments:
Post a Comment