Wishes granted the Toys R Us way

You know that "Top 10 Holiday Gift List" we're always encouraging you to create? (How's that coming? It will be very important this year!) Add to it an in-store and on-line "Wish List" ala Toys R Us.

This e-mail blast arrived in our mailbox today from Toys R Us:

Wish List: gifts granted the easy way

It's for every kid who has eagerly blown out birthday candles, fought over wishbones, searched for four-leaf clovers or thrown endless pennies into a well ... And it's finally here. Introducing the "R"Us Wish List, our new and improved gift registry for holidays, birthdays or special occasions!

Now you won't need a magic wand to turn wishes into dreams!

With just a few clicks, you can:

- Create multiple Wish Lists for the entire family

- Create, view and shop Wish Lists at Toysrus.com

- View and shop Wish Lists in store

- Add, remove or update items at any time at Toysrus.com

- Share gift ideas with family and friends online or by email

- View purchased wishes

Conjure up your new "R"Us Wish List today, only at Toysrus.com .

Happy Wishing!
The Toys"R"Us Wish List Team

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Click on the link above and check it out. How great would it be for YOUR customers to be able to choose the things they'd like this holiday and then be able to easily share that information with their friends and relatives and husbands and wives and grandmas and grandpas? And business partners ...

Try it in your store and DO IT NOW.

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BTW, my son just hit me over the head with the wisdom of youth. A brand new Toys R Us just opened a few miles from our house, but that meant the one we've shopped at for years had to close. So John asked if I knew the Toys R Us near the mall had closed. I said yes, and explained it closed because a new one just opened. He said, "Yeah, but that's not MY Toys R Us."

We parents tend to train kids to shop at particular stores because we shop there. The retailers who make them feel welcome are really growing future customers. Think about that before you hang a sign that reads, "Unattended children will be given an espresso and a free puppy."

Georganne