LIVE from CHA – Meet Generation Z!
What Kids Have to Say About Crafts
A CHA Summer exclusive LIVE panel discussion
A CHA Summer exclusive LIVE panel discussion
Friday, July 18 from 2:00 -- 3:00 PM
Straight from the mouth of babes: Join KIZER & BENDER and their LIVE panel of 10 kids,
ages 10 -- 14, tell us what they really think.
About EVERYTHING!
Call them what you want: Generation Z, dot.com kids, or Generation Media. Whatever, dude. Just don’t call them late to the party. The kids of Generation Z are history's first 21st Century generation and although they may resemble the kids of our past, they are very different.
The oldest Generation Zers were born in 1994, making them the ripe old age of 14. The youngest are yet to be born. They come from smaller families with over-indulgent parents who want their kids to experience it all. Statistics show Gen Z to be the most empowered generation of children our world has ever known.
They are also the most technological. Gen Zers were digital in diapers, introduced to computers at age three and surfing the web by age six. Today, five year olds have their own cell phones – with voice mail. Technology is as familiar to them as an Erector Set is to you.
Kids are getting “older” more quickly than ever before. The same old, same old kids classes and projects aren’t always enough for them anymore. Marketers call it “Age Compression” or KGOY (kids getting older younger). Before you can attract them to your store you need to know who they are.
Join Rich Kizer & Georganne Bender for a LIVE and lively panel discussion completely comprised of the kids from Generation Z. We’ll get the inside scoop on what our panel love about stores and what they hate; what kinds of crafts they enjoy; what you can do to make your store Gen Z friendly; and whatever else is on their little minds.
And yours.
Don’t miss your opportunity to ask our panel the kid-centric questions that keep you up at night. Send your questions no later than Friday, July 11 to KIZER & BENDER at cha@kizerandbender.com
This program is a must for retailers, vendors, manufacturers, designers, and more – if you sell anything to anybody don’t miss this important presentation!
The oldest Generation Zers were born in 1994, making them the ripe old age of 14. The youngest are yet to be born. They come from smaller families with over-indulgent parents who want their kids to experience it all. Statistics show Gen Z to be the most empowered generation of children our world has ever known.
They are also the most technological. Gen Zers were digital in diapers, introduced to computers at age three and surfing the web by age six. Today, five year olds have their own cell phones – with voice mail. Technology is as familiar to them as an Erector Set is to you.
Kids are getting “older” more quickly than ever before. The same old, same old kids classes and projects aren’t always enough for them anymore. Marketers call it “Age Compression” or KGOY (kids getting older younger). Before you can attract them to your store you need to know who they are.
Join Rich Kizer & Georganne Bender for a LIVE and lively panel discussion completely comprised of the kids from Generation Z. We’ll get the inside scoop on what our panel love about stores and what they hate; what kinds of crafts they enjoy; what you can do to make your store Gen Z friendly; and whatever else is on their little minds.
And yours.
Don’t miss your opportunity to ask our panel the kid-centric questions that keep you up at night. Send your questions no later than Friday, July 11 to KIZER & BENDER at cha@kizerandbender.com
This program is a must for retailers, vendors, manufacturers, designers, and more – if you sell anything to anybody don’t miss this important presentation!
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Generation Z Part 2: Now that we’ve heard what they have to say, let’s put it to practical application!
Generation Z: It's party time!
Draw Families and Kids to Your Stores with Targeted Events
Saturday, July 19 12:00 -- 1:00 PM
Saturday, July 19 12:00 -- 1:00 PM
In their live panel discussion, “Meet Generation Z”, KIZER & BENDER unlocked the secrets of what kids want in a creative store experience. During this seminar you’ll learn how to put what those kids said into action in your own store.
Kids today represent three different markets: the kids themselves, their parents, and whatever future relationship they will have with your store – consumer habits formed as children carry through into adulthood.
And these are no ordinary kids. At age 10 they’re already retail savvy. They’ve been marketed to since birth, they’re better educated, and technologically literate. They’re experts at multi-tasking, so to attract them you need to step it up a notch and turn their time at your store into an unforgettable experience.
During Kids & Crafts you’ll learn how to embrace Shoppertainment events & promotions that attract kids and their families; classes and crops kids love; how to use the “power of the pack”: events that bring kids and their friends to your store; how to connect with teachers and parents; which celebrities and trends to watch, and more! You’ll leave armed with strategies, tactics, tips, and techniques to make your store a kid magnet!
Kids today represent three different markets: the kids themselves, their parents, and whatever future relationship they will have with your store – consumer habits formed as children carry through into adulthood.
And these are no ordinary kids. At age 10 they’re already retail savvy. They’ve been marketed to since birth, they’re better educated, and technologically literate. They’re experts at multi-tasking, so to attract them you need to step it up a notch and turn their time at your store into an unforgettable experience.
During Kids & Crafts you’ll learn how to embrace Shoppertainment events & promotions that attract kids and their families; classes and crops kids love; how to use the “power of the pack”: events that bring kids and their friends to your store; how to connect with teachers and parents; which celebrities and trends to watch, and more! You’ll leave armed with strategies, tactics, tips, and techniques to make your store a kid magnet!
