* Your checkout counter(s) must provide enough space for customers to comfortably complete their transaction. Do yours offer enough space for merchandise and the customer’s personal items?
* Stock your checkout with fun items customers will pick up on impulse; “shut up toys”, inexpensive child-safe toys mom can buy to keep the kids quiet; and those items customers most frequently forget.
* The space behind your checkout is selling space. Create displays that keep customers constantly thinking about the merchandise that you sell in your store.
* Create a special checkout area for trades people, professional crafters, teachers, and others who receive discounts most customers do not receive.
* Detail the regular price as well as sale price on the customer’s receipt.
* Turn the cash register screen around so customers can see it.
* When more than four customers are on line, instruct associates to automatically open additional checkouts.
* Have your cashiers on a “Wait Line” – standing in front of their checkout at their ready to help customers. They can also help unload the customer’s cart before ringing the sale.
Remember, the customer's last impression of your store is just as important as his/her first impression!