Thursday, May 22, 2008
Parents of the celebrity’s kid’s love (think Miley Cyrus, The Jonas Brothers, and everyone in the High School Musical movies) are likely to be Generation Xers.
You may remember that many members of the X generation grew up as “Latch Key Kids”, fending for themselves after school because mommy and daddy were at work building their careers. When the Xers themselves became parents they said "enough".
Unlike the Baby Boomers who live to work, Generation Xers work to live. They’d rather spend quantity time – not quality time – with their children. As a result Generation X parents – both mom and dad – are very involved in the daily lives of their children. They are also more likely to play a significant role in purchases and activities for their kids.
That’s why booking The Marble Canyon Gang to perform concerts this Memorial Day at the Fashion Outlets in Primm (a suburb near Las Vegas) is such a great idea.
The Marble Canyon Gang is a kids band with members who are are just 4 to 10 years old. They play their own instruments – and they’re good! Listen here: http://www.youtube.com/watch?v=e9Ugz9IkDhI
What do you have planned this holiday weekend to attract families to your store?