NY-NY Transit Authority and city street carpeting
NY-NY's new look
You may have heard of our Las Vegas Retail Tours where we take a bus full of retailers to some of our favorite places in Vegas. There's a lot to keep track of in Las Vegas because because this city morphs so quickly. Just a month or two away and the changes are dramatic.
Last night we stopped in at the New York-New York Hotel & Casino. NY-NY is a favorite on our Vegas Retail Tour because it's a great example of pure branding. From the exterior of the building, which depicts the Manhattan skyline, to the amazing attention to detail on the inside, visitors swear they're in NYC. When it comes to representing how to brand, New York-New York has always been at the top of our list.
Until now.
The carpeting in NY-NY is one of those unique branding details. It varies depending on where you are on the casino floor. In some areas it's an art deco representation of the city skyline, in others it looks like city streets, leaves in Central Park or subway tokens. Yesterday we found a huge portion of the carpeting on the casino floor being replaced with beautiful, but generic, carpeting that might be found in any casino. It's obvious that the person who bought this carpeting did not run it through the NY-NY brand screen, either that or their Keeper of the Brand let down his guard. NY-NY will still be a stop on our Las Vegas Retail Tour, however, now when we ask our Tourists to find brand inconsistencies we're sure they'll mention the new carpeting.
Last night we stopped in at the New York-New York Hotel & Casino. NY-NY is a favorite on our Vegas Retail Tour because it's a great example of pure branding. From the exterior of the building, which depicts the Manhattan skyline, to the amazing attention to detail on the inside, visitors swear they're in NYC. When it comes to representing how to brand, New York-New York has always been at the top of our list.
Until now.
The carpeting in NY-NY is one of those unique branding details. It varies depending on where you are on the casino floor. In some areas it's an art deco representation of the city skyline, in others it looks like city streets, leaves in Central Park or subway tokens. Yesterday we found a huge portion of the carpeting on the casino floor being replaced with beautiful, but generic, carpeting that might be found in any casino. It's obvious that the person who bought this carpeting did not run it through the NY-NY brand screen, either that or their Keeper of the Brand let down his guard. NY-NY will still be a stop on our Las Vegas Retail Tour, however, now when we ask our Tourists to find brand inconsistencies we're sure they'll mention the new carpeting.
When it comes to branding the smallest details are important -- everything must go through your store's personal brand screen. If something is proposed that doesn’t represent who you are then it just can't happen, or it must be worked until it does. The trick is to be consistent in all that you do to maintain the integrity of the brand.
There was never anything generic about New York-New York Hotel & Casino. Until now.
