If you have not created your "Top 10 List of Holiday Gifts" now would be a good time. Create your lists based on your core customers, such as "Top 10 Toys for Big Boys" or "Top 10 List of Gifts She REALLY Wants". Create kids gift lists by age bracket. Gift lists by merchandise category are a good idea, too. Make your gift lists available online and in your store.
The focus on saving money this holiday has launched a new trend: gift lists based on price, as in "50 Holiday Gifts Priced under $50" and "20 Holiday Gifts Priced under $20".
Don't assume that customers know what's available in your store! Send an e-mail blast that includes all the details, including a photo and a brief description of each item on your gift lists. If you don't sell online, add your telephone numbers so customers can call in their orders. It's okay to send more e-mail blasts than usual during the holidays -- once a week is a good model to follow.
Make your gift lists available online and in your store. On your sales floor, set your Speed Bump displays (small fixtures located just inside your front door, and the first display of product shoppers see) with your gift list items. Place additional displays in main aisles throughout the store, on end features, and near the check out counters. Add signing that aids in the decision-making process. This holiday, merchandise every square foot of your sales floor to sell!
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Just 'tweeted' this! Great ideas!
ReplyDeleteWe've done this for the first time this year. Printed a whole half sheet sized magazine of 10 pages of gift items under $10, $20, gifts Quilter's die for and kid sewing gifts. Also included a coupon for a christmas present the customers can pick up first week of December for themselves right amidst everything else. A little hidden away in the middle of the publication but every clerk lets people know to go look for it and bring it in ;) Also includes a class schedule for January as a perfect gift for those wanting to learn to sew or a new technique, as well as pointers to our blog where they get free pattern for sewn gifts.
ReplyDeleteI love your blog! You will be in our prayers and thoughts! Nice and informative post on this topic thanks for sharing with us.Thank you
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