According to Business Week's "The Pet Economy" we Americans spend big bucks on our pets:
Pets: $41 billion
Video Games: $11.6 billion
Movies: 10.8 billion
Music: $10.6 billion
Another study found that women spend more time choosing gifts for their pets then they do for their spouses or significant others. Payback for the blender your husband got you for Christmas in 1999? Maybe, but it's cause to think about how you can cash in on the pet trend.
Every retailer can sell something that's related to pets. And you can certainly hold a "Santa Paws" day so pet owners can bring Fluffy for a photo on Santa's lap. Charge $5.95, donate $1.00 to your local animal shelter and you're still making a handy profit.
Drop us an e-mail at info@kizerandbender.com if you'd like more holiday ideas to get pet lovers to flock to your store. Flock to your store. Get it? Sometimes we just crack ourselves up ...
