Brandweek.com -- As the slumping housing industry drags down the earnings of the home improvement retailers, the big box players will be embroiled in a game of grabbing each other’s market share. Home Depot will try to gain an edge going into the holiday shopping season through a broad gift card initiative that includes rectangular plastic that double as DVDs and holiday themes.
Starting next month, consumers can purchase the pre-paid cards that also feature 25-minute how-to-videos of home improvement tasks like how to hang a ceiling fan, the basics of painting, and installing a faucet. Graphics on the cards will flag one of seven do-it-yourself projects demonstrated by an employee donning the familiar orange Home Depot apron. These cards can cost the vendor about $1.50 each, not including the production expense for the content, compared to about 20 cents for a regular plastic card.
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Studies show that 80 percent of gift certificates are redeemed for more than the face value; 40 percent of gift cards are redeemed for more than TWICE the face value. Think of the product you sell and imagine the possibilities. A gift card that plays movies; what a truly brilliant idea!
The DVD / gift cards are sold by Serious Digital Publishing. Order yours here: http://www.serious.com
