Creative Retailers!
Celebrate the Season and Check Out Terri O. on TV!
Every year, CHA holds the national Celebrate the Season promotion in September, which is a great time to get customers geared up for holiday crafting and jump-start holiday sales! The Celebrate the Season promotion takes place from September 16th through September 29th and focuses on all the upcoming fourth quarter holidays of Halloween, Thanksgiving, Hanukkah, Christmas and Kwanzaa. This special two-week promotion encourages consumers to visit their local craft store through extensive press coverage.
The highlight of this year's Celebrate the Season publicity campaign is the satellite media tour (SMT). The SMT is a series of live television interviews, each 2 – 3 minutes, with the CHA spokesperson Terri O. These are broadcast from a central production studio in New York City and connect to multiple individual news affiliates and networks via satellite.
This year's SMT will take place on Wednesday, September 19th via satellite on morning TV shows all over the country. Terri will be showcasing the following CHA manufacturers in her segments: Art Institute Glitter, Chalk Ink Markers & Studio Image, Duncan Enterprises, Fiskars, FloraCraft, Grafix, Hewlett Packard, Making Memories, Pebeo Paint, Prima Marketing, Terra Bella Finishes and Traditions Studio.
Check the schedule below and watch to see if a Terri O. craft segment will air near you on Sept. 19th!
6:20-25 WGHP-FOX GREENSBORO, NC -- LIVE 7:40-45 WTVW-FOX EVANSVILLE, IN -- LIVE 7:45-50 WFOR-CBS MIAMI, FL -- LIVE 8:55-9:00 KMIR-NBC PALM SPRINGS/LA -- LIVE
9:50-55 KEZI-ABC EUGENE, OR -- LIVE
11:20-30 KARE-NBC MINNEAPOLIS, MN -- LIVE
The following segments will be taped and aired at a later date/time:
WMGM-NBC ATLANTIC CITY, NJ/PHILLY WNCR-IND RALEIGH, NC WCJB-ABC GAINESVILLE, FL WSYR-ABC SYRACUSE, NY WBKO-ABC BOWLING GREEN, KY WPTY-ABC MEMPHIS, TN
USA RADIO NATIONAL WCAV-CBS CHARLOTTESVILLE, VA
Schedule is subject to change
If your city is not listed on the schedule you can still make this work for you. Terri O. will also be filming a pre-taped segment promoting holiday crafting, featuring the same craft products. This spot will be available after September 19th through the SMT Company. Contact your local TV station and ask them to feature the pre-taped craft segment in your market to build excitement. A Beta tape is available for their feed. Have your local TV station contact Kristin Degnan, at degnan@rfcp.com or at (973) 627-8180 for a copy of the segment.
The highlight of this year's Celebrate the Season publicity campaign is the satellite media tour (SMT). The SMT is a series of live television interviews, each 2 – 3 minutes, with the CHA spokesperson Terri O. These are broadcast from a central production studio in New York City and connect to multiple individual news affiliates and networks via satellite.
This year's SMT will take place on Wednesday, September 19th via satellite on morning TV shows all over the country. Terri will be showcasing the following CHA manufacturers in her segments: Art Institute Glitter, Chalk Ink Markers & Studio Image, Duncan Enterprises, Fiskars, FloraCraft, Grafix, Hewlett Packard, Making Memories, Pebeo Paint, Prima Marketing, Terra Bella Finishes and Traditions Studio.
Check the schedule below and watch to see if a Terri O. craft segment will air near you on Sept. 19th!
6:20-25 WGHP-FOX GREENSBORO, NC -- LIVE 7:40-45 WTVW-FOX EVANSVILLE, IN -- LIVE 7:45-50 WFOR-CBS MIAMI, FL -- LIVE 8:55-9:00 KMIR-NBC PALM SPRINGS/LA -- LIVE
9:50-55 KEZI-ABC EUGENE, OR -- LIVE
11:20-30 KARE-NBC MINNEAPOLIS, MN -- LIVE
The following segments will be taped and aired at a later date/time:
WMGM-NBC ATLANTIC CITY, NJ/PHILLY WNCR-IND RALEIGH, NC WCJB-ABC GAINESVILLE, FL WSYR-ABC SYRACUSE, NY WBKO-ABC BOWLING GREEN, KY WPTY-ABC MEMPHIS, TN
USA RADIO NATIONAL WCAV-CBS CHARLOTTESVILLE, VA
Schedule is subject to change
If your city is not listed on the schedule you can still make this work for you. Terri O. will also be filming a pre-taped segment promoting holiday crafting, featuring the same craft products. This spot will be available after September 19th through the SMT Company. Contact your local TV station and ask them to feature the pre-taped craft segment in your market to build excitement. A Beta tape is available for their feed. Have your local TV station contact Kristin Degnan, at degnan@rfcp.com or at (973) 627-8180 for a copy of the segment.
