Tuesday, June 12, 2007
The Lester Glenn Auto Group in Toms River, New Jersey has unveiled the Paris in Jail Sale: "As long as Paris stays in jail, you can get a Hyundai Santa Fe for just $159 a month with no money down and no security deposit."
For five bucks a piece, you can get a Paris Hilton Visitor's Cake at the City Bakery in Brentwood, California. Each one comes with a nail file inserted through the middle of the cake. It's actually a popcicle stick but we get the joke.
And My Secret Garden, an upscale custom florist, has a "Free Paris!" special on tulips and tiger lilies.
Each of these are a brilliant example of using pop culture as a stealth marketing tool. Eacho ne made the news and are all over the Blog-o-Sphere and that's cool. Or as Paris would say, "That's hot."
Even hotter would be to give customers a Bounce Back Coupon that's valid on the day Paris is released from jail.
My Secert Garden photo TMZ.com; Lester Auto Group photo: Lester Glenn