Monday, June 11, 2007
Suri Cruise, daughter of Tom Cruise and Katie Holmes, maybe just a year old but she already knows the power of a handwritten note.
After visiting the Ladies in Waiting children's store in Shreveport, Louisiana, Suri sent owners Melissa Dixon and Pam Baker a thank-you note. On her very own embossed stationery, no less.
When Dixon and Baker received a call telling them that Suri and Katie would be visiting their store, they made Suri a pink picture frame decorated with a princess, butterflies and her name across the bottom. Holmes was thrilled.
The handwritten note read:
"Dear Melissa and Pam, Thank you so much for the beautiful frame for Suri. It is so sweet and reminds us of our wonderful visit to your store and our time in Shreveport. It was a pleasure meeting you, and we thank you again for this unexpected treasure. Warmly, Katie and Suri."
Two things: Number 1: Never, ever under-estimate the power of a handwritten note. We can show you how to increase your visibility and build positive word of mouth with our Impact 8™ program. Drop us an e-mail at email@example.com and we’ll send you complete instructions.
And Number 2: When something cool happens in your store alert the media! Dixon and Baker’s story was picked up by People Magazine. Now plenty of people outside of Shreveport know about their store. While you’re sending us that e-mail about Impact 8™, add in free publicity – we’ll show you how to work the PR, too!
Photo by FINALLPIXX . Impact 8™ is a trademark of KIZER & BENDER Speaking