Here's the dilemma:
You are in a market with stores that frequently run percentage off coupons, i.e 40% off of any one regular priced item. You have always accepted competitor's coupons, but now they are getting out of hand. Do you continue to accept competitor's coupons or do you stop accepting them and risk losing customers?
Have you encountered this situation? How did you handle it? What was the ultimate outcome?
