We're quoted in the April 11 edition of Entrepreneur.com ...
Stress Relief Goes Kiddie
From yoga classes to luxurious massages, find out how you can tap into the emerging luxury market catering to overwhelmed kids.
By Kristin Edelhauser April 11, 2007
With yoga classes and spas for dogs popping up across the country, it makes sense that parents would be splurging on these services and related products for their children as well. Sure, some may roll their eyes at the notion of today's youngsters, who have been spoon-fed luxuries such as cell phones and iPods from an early age, needing stress relief. But in pursuit of good parenting, tales of adults over-scheduling their kids with activities to "enrich" and "improve" them have become common.
"The intentions are honorable," says Paul Kurnit, clinical professor of marketing at Pace University's Lubin School of Business in New York City and founder and president of Kurnit Communications and KidShop. "But the results are often stressful. Kids want more time to hang out, do nothing and just plain chill."
That's where these hot kid-centric businesses come in. We found companies both large and small giving overwhelmed youngsters the chance to unwind and de-stress with friends in fun, comfortable settings. "This [trend] is likely to continue, grow and morph into more and more kid-specific versions of adult comfort, relaxation and pampering,” Kurnit predicts. And with children and teens influencing $600 billion a year of their parents' money, according to a retail analyst with Kizer & Bender Speaking, it's a market worth considering ...
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