Food for thought from "The New Rules of Retail Design", an article by James Bickers, editor of Digital Signage Today ( http://www.digitalsignagetoday.com/ )
"One good experience — or a single bad one — leads to another.
In a 2006 survey of holiday shoppers, retail consultancy Gomez Inc. found that 65 percent of online shoppers would stop or reconsider visiting that retailer’s real-world store if they had a single bad experience. Likewise, 71 percent said a single bad experience at a brick-and-mortar store would prevent them from wanting to visit that retailer’s Web site."
"'The primary emotional goal of a retail environment should be to make the customer feel comfortable and happy, If the customer is happy, they will buy or buy more. If they are unhappy, they will walk out or buy less. It’s as simple as that.'"
With competition coming at you from all directions, it's important to stay on top of what customers' experience in your store.
* Are customers greeted and made to feel welcome each time they visit your store?
* Are they acknowledged by every, single store employee they come in contact with while there?
* Are customers consistently treated well?
* Can they easily find everything they came in to purchase?
* Is your merchandised so that irresistible product is always within reach?
* And is your website as tempting and easy to use as the best in the business?
Each of these things are mandatory today. Drop us an e-mail if you'd like techniques to help you make the customer experience top drawer in your store: firstname.lastname@example.org