Wednesday, November 23, 2011

Consumer Tips to Survive Shopping on Black Friday


15 Tips to Survive Shopping on Black Friday



1. Do your pre-holiday homework. Visit your favorite retailers on-line and check out each of the Black Friday websites that leak retailer ads in advance.

2. Follow your favorite retailers on Twitter and Like them on FaceBook. Smart retailers are offering inside deals, limited time offers and heads-up on sales to their on-line friends.

3. Buy all the local papers and devour the Black Friday ads. Make a list of the stores you plan to visit and determine which ones you need to visit first. You have a much better chance of getting the hot items you want if you have a plan of attack. You will also want to make a list of the things you want to buy so you can check them off as you go.

4. We know on Thanksgiving Day you’ll be busy cooking a big dinner and entertaining Aunt Mary and Uncle Jack, but you need to sneak away and do a spot check of your favorite retailers’ websites. Many retailers post coupons that are only available on-line. Print them and/or keep a copy on your smart phone. Bring them with you on Friday for extra savings.

5. This year many retailers will be open on Thanksgiving Day. They're starting holiday shopping early by offering great Day Before Black Friday bargains. Check to see which stores in your community are open and get a jump on saving.

6. Watch for early, early shopping opportunities. As Thanksgiving turns into Black Friday some malls will be in full-on shopping mode. This year malls across the country will open their doors at midnight for shopping, entertainment, raffles, food and more.

7. To take advantage of the Early Bird Specials you have to get there early! Aggressive retailers are opening their doors earlier than ever. If you want that 42” HDTV for $29.99 you’d better be on of the first five people on line. On Black Friday, “limited quantities” generally means single digits.

8. Shop fyour local, independent retailers! In addition to great deals, local retailers like to add extra special touches. What’s better than noshing on homemade cookies and cocoa at your favorite neighborhood boutique? Hint: many of these retailers will also wrap your purchases for free!

9. The items retailers want to make sure you’ll see will be displayed on tables in the aisles and on end caps – in other words, you won’t be able to miss them. You’ll also want to head to the back of the store. Here’s where you’re likely to find unadvertised specials. The trick is that you have to walk through tempting regular-priced items to get to the deals.

10. Shop midday to avoid crowds. Activity slows between 10 AM and noon and picks up again in the evening. This is when shoppers who had to work on Black Friday begin to arrive. Another plus, lots of retailers we know are doing the equvalient of Early Bird Specials all day long.

11. Dress appropriately, wear comfortable shoes and bring extra shopping bags. And throw a bottle of water and some snacks in your bag. You know you’re going to get hungry and you probably will be too busy shopping to stop for lunch.

12. Stop by the information desks in malls, shopping centers and stores and ask if they have special coupons, gift bags or other freebies.

13. Check each retailers return policy. A great deal isn’t such a great deal if your sister hates the sweater you bought her and she can’t exchange or return it.

14. Avoid the crowds altogether and shop at home. QVC and HSN are jumping into Black Friday with all kinds of deals, plus sneak peeks at upcoming daily specials and flex-pay.

15. If you can’t find what you want or miss out on the Early Bird Specials, don’t forget that Cyber Monday (11/28) the day on-line retailers give their best deals.




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