How to Evade a Stampede of Shoppers

If you're a retailer, chances are you're going to be doing a lot of last minute shopping. Read this advice from the “Worst Case Scenario” Desk Calendar:

“How to Evade a Stampede of Shoppers”

1. React Immediately. Stay focused and visualize your goal.

2. Do not join the herd. You cannot shop if you cannot see the merchandise.

3. Do not move toward the herd. You risk being trampled if you try to thread your way through a stampede. If you are unable to get out of the way, wrap arms tightly around your packages, turn your body in the direction of the crowd, and let yourself be carried along as you work your way to the outside.

4. Maximize your movement options. If you need to negotiate your way through a crowd, stay on the edge. Most shoppers will leave a few feet between themselves and surrounding walls, so you will have room to maneuver.

Source: “Worst Case Scenario” Desk Calendar Saturday, November 25, 2006 & Sunday, November 26, 2006

Two kinds of shoppers you need to know

DailyCandy.com reports on two kinds of shoppers that are roaming your store aisles right now:

PWNBHG -- People Who Need to Buy Holiday Gifts; and
ADWCBTT -- And Don’t Want to/Can’t Buy Them Themselves

These days, we're sure your stores are full of both. What a wonderful opportunity to advertise your store's Personal Shopper Service. What? You don't have a Personal Shopper Service? Of course you do! You help customers choose the perfect product and/or the perfect gift every single day. Officially advertise (on your website, in store signing, e-mail, ads, at the checkout, voice mail messages -- everywhere!) your Personal Shopper Service and watch what happens.

Click on http://www.dailycandy.com for daily updates on what's new, hot and happening. You can chose a national update or zero in on your own region or closest major city. DailyCandy is a wonderful retailer resource!