USA Today reports that "While consumers are out shopping for holiday gifts, more are indulging on gifts for themselves -- 57% of shoppers plan to buy for themselves this year, spending an average of $175.09, according to the National Retail Federation. Self-shoppers are made up of those who plan to buy for themselves when the bargains are best and those who buy on impulse."
Read the article in its entirety here:
http://www.usatoday.com/life/lifestyle/holiday/2006-12-12-shopping-cover_x.htm
This is good information to know -- think add-on sales!
From the National Retail Federation's report:
Self-Shoppers by Gender:
Men and women are about equally likely to self-purchase (nearly 57% of each sex plan to) but guys anticipate spending more on average: Men ($206.62); Women ($146.21)
Self-Shoppers by Age:
Young people add their own names to the shopping list far more often than their parents do: Ages 18-24 = 74%; Ages 45-54 = 54%
Self-Shoppers by Income Level:
Those with a higher household income are only marginally more likely to shop for themselves: Making less than $50,000 = 55%; Making more than $50,000 = 58%
But those who earn more intend to spend more: Making less than $50,000 ($130. 93); Making more than $50,000 ($223.33)
