Black Friday has come and gone. Hopefully, you were ready with something special to attract shoppers. Black Friday officially kicks off holiday selling season, but as important as it is, it's no longer the biggest shopping day of the year. That exalted spot has been taken over by the Saturday before Christmas.
According to the International Council of Shopping Centers, the top two shopping days for each of the last few years have been as follows:
2002: Saturday, December 21 and Monday, December 23
2001: Saturday, Dec. 22, and Saturday, Dec. 15
2000: Saturday, Dec. 23, and Friday, Dec. 22
1999: Saturday, Dec. 18, and Thursday, Dec. 23
1998: Saturday, December 19
1997: Saturday, December 20
1996: Saturday, December 21
You get the picture.
This means that this year Saturday, December 23 will be a big day in your store -- and you have a little under two weeks to get ready. Choose what you're going to do and on Monday, December 18th begin to hand out the Bag Stuffers you've created to advertise your in-store specials. We'd do something special this weekend (December 9 & 10) and December 16 & 17 as well.
Don't let these fabulous sales-increasing opportunities pass you by -- call us if you'd like to brainstorm ideas! We'll even pay for the call: 888.215.1839
