34 percent of shoppers plan to shop on Black Friday, the day after Thanksgiving, according to a recent survey conducted by St. Louis-based Maritz Research Inc. The Maritz Poll was conducted online October 6-17, and surveyed 1,192 randomly selected adults about holiday shopping, buying behaviors and gift-giving trends. Almost one-third of those planning to shop on Black Friday say they will spend more than $875 on gifts this holiday season, with 17 percent planning to spend more than $1,000.
"For those who wonder why retailers invest so much effort and creativity into one shopping day, these numbers speak volumes," said Mark Rein, director of strategic consulting for the Maritz Retail Research Group. "The poll also revealed strong demographic indicators, such as 44 percent of those with household incomes between $75,000 and $100,000 planning to shop on Black Friday." Source: Display and Design Ideas Magazine
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