We received a direct mail ad from Barnes & Noble today. The headline read, "LIMITED TIME OFFER! The perfect holiday reward. FREE GIFT CARD FOR YOU!"
The goal is to get businesses to buy gift cards for their clients as holiday gifts. (Sound familiar? Hmmmm. We wonder if they've been to one of our Stealth Marketing seminars in the past few years ...) Anyway, here's all you have to do:
Purchase $2,500.00 or more on gift cards and receive a free $25.00 gift card for you!
Purchase $5,000.00 or more on gift cards and receive a free $50.00 gift card for you!
Purchase $10,000.00 or more on gift cards and receive a free $100.00 gift card for you!
So this limited time offer is worth -- are you ready -- a whopping 1 percent. 1 percent! Who are they kidding? Customers don't even get up off of the couch for less than 20% these days. 1 percent. Here's an idea on how to save money: can the agency who thought up that fabulous promotion.
The goal is to get businesses to buy gift cards for their clients as holiday gifts. (Sound familiar? Hmmmm. We wonder if they've been to one of our Stealth Marketing seminars in the past few years ...) Anyway, here's all you have to do:
Purchase $2,500.00 or more on gift cards and receive a free $25.00 gift card for you!
Purchase $5,000.00 or more on gift cards and receive a free $50.00 gift card for you!
Purchase $10,000.00 or more on gift cards and receive a free $100.00 gift card for you!
So this limited time offer is worth -- are you ready -- a whopping 1 percent. 1 percent! Who are they kidding? Customers don't even get up off of the couch for less than 20% these days. 1 percent. Here's an idea on how to save money: can the agency who thought up that fabulous promotion.
