According to a study by the National Retail Federation that was released on September 20, 2006:
Americans are expected to spend $5 billion, 50 percent more than last year, on candy, decorations and costumes for Halloween this year.
Nearly two-thirds of Americans plan to celebrate Halloween this year, a significant increase from last year, when half of Americans celebrated the day.
About 17 percent of people plan to celebrate Halloween with a trip to a haunted house.
The average consumer plans to spend $59.06 on Halloween, whether on candy, costumes or decorations. Last year, the average person spent $48.48.
So, it's no wonder that Halloween has become the second biggest retail holiday, after Christmas. Now the question comes down to this: What are YOU doing in YOUR store to take advantage of Halloween sales?
If you're not sure where to start or what to do, click here to read our "13 Spooky Halloween Events": http://www.kizerandbender.com/pdf/13SpookyEvents.pdf