In the news this week:
"Gap Inc. has announced a return to the marketing strategies that helped make its Gap stores such a retail phenomenon a decade ago. Beginning in July, as the nation's largest specialty apparel retailer prepares to introduce its fall clothing line, the Gap brand will resume advertising on television, again use celebrities in its print marketing and, for the first time, change store window displays once a month rather than once a season."
And for the first time, change store windows once a month rather than once a season?!
We guess the Gap folks were absent that day in Retailing 101 when the rest of us were told to change our window displays a MINIMUM of once a month, but that smart retailers changed their windows once week ...
