Saturday, April 01, 2006
What does a customer see if he or she walks inside the front door of your store, then pauses to look around? We hope you answered wonderful product, creatively merchandised – but how much of that wonderful product will customers actually be able to see?
When did you last check your store’s SIGHT LINES? The more customers can see, the more they are likely to buy. Can customers easily see into and around your store, or are fixtures placed in a way that limits their view of all the great product you have for sale?
Grab pen and paper and try this exercise:
Stand in your front door and look around. How much of the sales floor can you actually see? Make note of all fixtures that block your view. Now, move to each corner, and the other main areas of the sales floor (service counters, check out counter, etc.), and do the same exercise. Each time you “run into a wall”, you make a note to remove or relocate those fixtures that block your sight line.
Do this exercise each and every time you remerchandise your sales floor. This will not only help make your store seem more open and appealing, it will make it easier for store associates to better serve your customers!