A very Happy Valentine's Day to you all!
We hope that you have big things planned in your stores today, but even if it's just coffee and heart shaped cookies, your customers will thank you. Remember our motto: Food is Good!
Sticking with that theme, White Castle has decided not to let a Shoppertainment opportunity as big as Valentine's Day pass them by. Tonight, you and your honey can dine in style at your favorite White Castle restaurant, but tonight you're going to need a reservation.
Yep, White Castle is pulling out all the stops.
Between 5:00 PM and 8:00 PM on Valentine's Day White Castle customers -- known as "Cravers" -- will be greeted at the door by a host and escorted to their own candle-lit table, complete with decorations and white table cloths. And diners will receive full table service, served by a special Valentine's Day wait staff. And you're going to need a reservation or you're not getting in.
How cool is that? And so unexpected, which is the entire point!
White table cloth dining at your local White Castle is a great idea -- and a big PR opportunity as well. You may have missed the Valentine's Day boat, but there's still plenty of time left to plan a big in-store St. Patrick's' Day blast. It's time for the wearing o' the green thinking caps, but more about that later ...
Georganne & Rich
P.S. Just so you're in the know, here's some Valentine's Day lingo from dailycandy. com -- there's a scrapbook page or two in here somewhere ...
amoraphobian: noun -- an irrational fear of Valentine’s Day.
bud light: noun -- the blatantly cheap flower selection from a guy who needs to be dumped ASAP. (How was your V-Day? Bud light.)
do-or-diamond: adjective -- as in, if I don’t see a ring today, he’s dead to me.
long-stem posers: noun -- people who send themselves flowers from a “secret admirer.”
ménage à flaws: noun -- when you crash your friend’s Valentine’s Day date only to talk about all your relationships gone wrong.
PDR: noun -- public display of rejection: when your valentine takes you somewhere lovely only to break your heart in front of strangers.
