Gigi, owner of My Scrapbook Shoppe, Port Charlotte, Florida writes:
“Can you post some ideas for January, February, & March that we can start thinking about now so that we are ahead of the game? We will be celebrating our 3rd Birthday (Anniversary) in February. Any Ideas?”
We have a few suggestions and we’re sure that readers will have a few ideas to add.
January: A Create Your Own Coupon Sale is always a hit because customers get to choose what’s on sale.
February: Take-a-Chance events are easy to implement. Customers love them because they play upon our desire to take a chance – are you feeling lucky today? For February a Valentine’s Day theme always works. Purchase plastic hearts and fill each one with a discount written on a slip of paper. Customers choose a heart at the check out to reveal their discount.
March: How about a Ladies Night Open House event. Some popular things to do during your open house include refreshments (FOOD IS GOOD!), entertainment, mini-classes, and demonstrations held right on the sales floor. Throw in a few contests and door prize drawings throughout the evening as well. You may also want to offer manicures, pedicures, massages, and free gift wrap, plus “This night only” special pricing on certain items, and comfortable chairs, benches, and tables so customers can stop and rest in-between festivities. Include all of the little things you appreciate when you shop and your customers will thank you in dollars and cents.
Oh! And Valet Parking provided by your local Varsity Football Team. In full uniform. Trust us, the ladies love it, the players get to keep their tips, and the media is likely to show up. Especially if you alert them in advance!
That's our two cents -- now add yours! Click on the word "comments" below to post your ideas.