How many In-Store Events Should You Hold Each Month?

There are two things that you should keep in mind this holiday season:

1. You need to host at least ONE major in-store event, and TWO minor in-store events each week of November and December. If you’re stuck for ideas then check out “It’s Not Too Late!” an article loaded with events to get your creative juices flowing: http://www.kizerandbender.com/pdf/NotTooLate.pdf

And remember, you can always call us for an impromptu brainstorming session: 888.215.1839

2. In addition to events, you must also prepare a list of items and/or categories of merchandise that you will promote during the holidays.

Some things to consider include: how you will advertise this merchandise, how it will be promoted in your store, how and where it will be displayed, and when the displays need to be set up.

And you can’t do this all by yourself, so assign each associate a promotion or two. Their close involvement will make each event even better!

So what do you have planned for November and December?

And remember, you can always call or e-mail us for one-on-one help! 888.215.1839 . info@kizerandbender.com



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