We took this photo today, Tuesday, May 21, 2013, nine days after Mother's Day. It's easy to get involved in other projects and miss the little things that are happening on your sales floor. This is why you, and every one of your team, need to do our 360 Degree Pass-By each and every day. Here's how:
Begin at the front door and walk each aisle, looking for things that need to be fixed before you open for business. These areas include:
Survey the Parking Lot: Is the parking lot easily accessible? Are store associates cars parked in the best spaces? Is it clean and brightly lit?
Size Up the Store Front: Does your store front require paint or repair? Is there clutter to be cleaned up or exterior displays to be reorganized? Can customers easily see your store front sign? Are all the bulbs in working order? Are your windows clean and free of old signs? Do the window displays need to be attention?
Access the Decompression Zone: The Decompression Zone is the 5’ to 15’ just inside the front door of the store. Its purpose is to slow down rushed and distracted customers so they can concentrate on shopping. Is your DZ uncluttered, inviting and easy to navigate?
Work Your Speed Bumps: Do your Speed Bump displays – small tables or fixtures of hot product placed just beyond the Decompression Zone – need to be fluffed or re-stocked? Work your Speed Bumps – they sell product!
Look Right! Power Wall Ahead: Your main Power Wall is located just inside your store and to the right. This is a premium location that is highly visible and heavily shopped; it should be used to merchandise hot product stories, new items, and high demand items. Are your Power Wall displays set to sell? Do they need to be re-stocked or re-merchandised?
Review Your In-store Signing: Does your signing reflect the style and personality of the store? Can customers easily read them? Is there old sale or product signing that needs to be removed? Are there signs with cutesy references to breakage and unwatched children present or other offensive signing that needs to be removed?
Check Out the Checkout Counter: Is there enough room on the counter for a customer to comfortably complete the transaction? Are there impulse items displayed at the checkout to encourage add-on sales? Is there an interesting display behind the checkout counter that will keep customers thinking about product? Is your policy and procedure signing customer friendly? Do you have enough of this week’s Bag Stuffers to make it through the day?
Walk the Aisles: Is there product spilling over into the aisles? Are there stack or dump displays blocking the main aisles? Can customers easily maneuver a shopping cart, wheel chair or stroller down the aisles? Can two carts easily pass one another throughout the store?
Survey Your Merchandise Presentation: Are your displays fresh? Do they encourage customers to stop and look, and entice them to buy? Are there open peg hooks or empty spots on the shelves that need to be restocked? Is the product “faced” (brought to the front of the shelf or hook)? Are there bin tickets missing?
If you do the 360 Degree Pass-By each day, you will soon become attuned to things that are out of place or need your immediate attention. And shoppers will never see signs that are old and out of date.
COPYRIGHT KIZER & BENDER . ALL RIGHTS RESERVED
360 Degree Pass-By™ is a trademark of KIZER & BENDER Speaking!